Meet The Logical Step Team. Imagine the Possibilities.
It's Time to Take The Logical Step™!

The Logical Step™  was born out of the need to provide actionable, measurable Direct to Customer marketing with attention paid to tactics, strategy and detailed analysis. The Logical Step team is passionate and dedicated to deliver the highest quality "product" with "service" that is unmatched in the industry. 

The Logical Step™provides a comprehensive "Triad" of experience with one main objective = Revenue!



From The LogicalDiscovery™  - an inclusive Direct to Customer Think Tank - allowing client partners to analyze, review, evaluate, and test the viability of a product and/or service


  
to The Logical Product Marketing and Management™ - an intellectual property based consultancy based on metrics, analysis, and ProForma development

 

to The LogicalProduct™ - Dedicated Direct to Customer product development and execution asset

The Logical Step™ was founded by Steven J. Edelstein. The Logical Step team is comprised of Best Practice experts in all facets of the Direct to Customer mix. From "Brand-centric" conceptual development experts to intuitive and proactive logistics professionals - The Logical Step Team is a Best Practice model providing the best the industry can offer!

About the Founder

Steven J. Edelstein - Chief Executive Officer - The Logical Step, LLC                                         

Steve’s background in supply chain management and logistics, along with advertising, marketing, public relations and promotions has allowed him the ability to not only understand all the nuances of a particular client need, but provide solutions that will have a dramatic impact on the longevity, as well as bottom line results of a given program. Steve has over 18 years' experience in the marketing communications, consumer promotions and interactive media lines of business with particular emphasis on Internet commerce. Steve's experience in developing online and offline marketing and sales solutions for a wealth of Fortune 500 corporations brings a unique blend of strategic and technical expertise to The Logical Step.

Steve’s experience with corporate entities within a variety of vertical markets provides the level of understanding and “quick study” ability for a successful engagement. Client partners such as Radio Shack Corporation, Bissell Home Products, Clorox, – among a few – have enjoyed Steve’s marketing and business development experience that is so critical to the success of any business venture.

Steve has served in a variety of Marketing, Communications, Logistics and Consulting capacities. Steve served as Managing Director –Fosdick Fulfillment, where he spearheaded business/consumer fulfillment initiatives including Direct Response, E-commerce, direct marketing, promotion/sales, affinity, logistics, and supply chain management. Steve’s experience in supply chain management, logistics, and electronic process provided an added-value component to the development of long-term client success. Prior to Fosdick Fulfillment, Steve was Vice President – Marketing and Business Development – NewRoads, Inc., as well as held various marketing and business development positions including ShipXact.com, PDS Worldwide, Inc., MossWarner Communications, Inc. and DMBB/Clarion Marketing and Communications.

Steve is on the Electronic Retailing Association’s (ERA) Board of Directors, a member of the Electronic Retailer Magazine’s Editorial Advisory and Marketing Boards, Board Chairperson of the ERA’s Marketing/Communication’s Committee and Branding Task Force, a member of the ERA Board of Directors’ Ethics Committee, a contributing writer to many industry publications such as Electronic Retailer Magazine, Response Magazine, Target Market Magazine, DM News, and Internet Retailer, a frequent speaker at industry events such as ERA, DMA, PROMO, and NCOF, a former board member of the American Marketing Association, and the recipient of the 2005 Volunteer of the Year Award from the Electronic Retailing Association.

The following is a sample of published articles by The Logical Step™ .

                                             
Evaluating and Accessing          Logistics and Customer             Multi-Channel Marketing              Merchant Processing
your DRTV Fulfillment and         Care Due Diligence – A                and Catalog Sales                          Transaction by Transaction
Customer Care Options             Dissection of Process, 
                                                          Procedure and Benchmarking 
                                                         Dissecting


TLS Launches The Logical University!



For additional information - please contact us at 203.773.9897 or via e-mail at sjedelstein@thelogicalstep.net

238 Lawrence Street - New Haven, CT  06511 - 203.773.9897