Steven J. Edelstein - Founder and CEO
In 2006, Steven J. Edelstein - Founder and CEO of The Logical Step, LLC - realized that in order to leverage both brand development and product sell-through a defined, methodical, and tactical approach to product marketing must be implemented in order to achieve all intended goals.
Steve’s background in supply chain management and logistics, along with advertising, marketing, public relations and promotions has allowed him the ability to not only understand all the nuances of a particular client need, but provide solutions that will have a dramatic impact on the longevity, as well as bottom line results of a given program. Steve has over 20 years' experience in the marketing communications, consumer promotions and interactive media lines of business with particular emphasis on Internet commerce.
Steve’s experience with corporate entities within a variety of vertical markets provides the level of understanding and “quick study” ability for a successful engagement. Client partners such as Songbird Hearing, Radio Shack Corporation, Schwans, BackJoy, Eagle One, Hunter Fans, Serta, Hallmark, Bissell Home Products, Clorox, – among a few – have enjoyed Steve’s marketing and business development experience that is so critical to the success of any business venture.
Steve has served in a variety of Marketing, Communications, Logistics and Consulting capacities. Steve served as Managing Director – Fosdick Fulfillment, where he spearheaded business/consumer fulfillment initiatives including Direct Response, E-commerce, direct marketing, promotion/sales, affinity, logistics, and supply chain management. Steve’s experience in supply chain management, logistics, and electronic process provided an added-value component to the development of long-term client success. Prior to Fosdick Fulfillment, Steve was Vice President – Marketing and Business Development – New Roads, Inc., as well as held various marketing and business development positions including Highgate Capital, PDS Worldwide, Inc., Moss Warner Communications, Inc. and DMBB/Clarion Marketing and Communications.
Steve's accomplishments include:
Electronic Retailing Association (ERA)
o Chairman of the Board – Electronic Retailing Magazine
o Board of Director
o Volunteer of the Year
o Chairman of the Marketing/Communications Committee
o ERA AWARDS JUDGE
The Direct Marketing Association (DMA)
o Operating Committee Board Member
o Special Advisory Board Member
o ECHO AWARD JUDGE
The American Marketing Association (AMA)
o Board of Director
Contributing Writer
o Response Magazine
o DM News
o Electronic Retailer Magazine
o Target Market Magazine
o Internet Retailer
Frequent Industry Speaker - Speaking Engagements
o Electronic Retailing Association
o PROMO Expo
o National Conference on Operations and Fulfillment
o Direct Marketing Association
o DM Days
Call: 203.314.6490 or e-mail: sjedelstein@thelogicalstep.net to learn more
Television • Interactive • Radio • Print ™
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